Area Business Development Manager - Home Appliances

Job Title: Area Business Development Manager - Home Appliances

Reports To: Head of Exports / Regional Business Development Manager

Location: Kampala, Uganda

Scope: Coverage across multiple regions/sites within Uganda

The role supports the appointed national distributor and oversees business development activities across Uganda or any other assigned territory.

Note: Please note that, in line with the requirements of this role, applications are invited from Ugandan nationals only.

2.0 Role Purpose

The Area Business Development Manager is responsible for driving the growth and expansion of Appliances within Uganda by strengthening distributor performance, identifying new business opportunities, and ensuring alignment with company standards.

Key Objectives:

• Drive sales growth and market expansion for client appliances

• Identify, onboard, and manage sub-distributors and key business partners

• Ensure compliance with regulatory requirements and company policies

• Promote a strong customer-centric culture and build sustainable, win-win relationships

3.0 Key Responsibilities & Deliverables

3.1 Sales Growth & Market Development

• Achieve revenue growth targets through the distributor network

• Expand market reach by targeting corporates, B2B clients, institutions, supermarkets, and independent dealers

3.2 Distributor & Channel Management

• Identify, appoint, and develop sub-distributors in collaboration with the main distributor

• Monitor distributor performance, stock levels, and sales pipeline

• Support distributors in logistics, operations, and regulatory compliance

3.3 Reporting & Market Intelligence

• Prepare and submit daily, weekly, and monthly reports on:

• Sales performance

• Customer visits

• Stock levels and pipeline

• Gather and share competitor insights and market trends to support decision-making

3.4 Customer Experience & After-Sales Support

• Handle and document customer complaints and ensure timely resolution

• Guide customers to appropriate service centers

• Support the operationalization of after-sales service and warranty processes

3.5 Product & Marketing Support

• Collaborate with Product Managers to recommend new products based on market needs

• Develop and share localized marketing initiatives

• Support brand visibility through activations, promotions, and exhibitions

3.6 Team & Partner Performance Management

• Monitor and manage KPIs for technicians and service partners

• Drive accountability and performance across the value chain

3.7 Financial & Compliance Management

• Oversee distributor payments and ensure adherence to agreed credit terms

• Ensure compliance with local regulatory requirements

4.0 Qualifications & Experience

• Degree or Diploma in Sales, Marketing, Business Administration, or related field

• Minimum 5–7 years’ experience in sales and business development

• Mandatory: Prior experience in selling or handling Home Appliances products

• Strong understanding of the Ugandan market dynamics

• Proven ability to manage distributors, key accounts, and large customers

• Experience in people management and stakeholder engagement

• Proficiency in Microsoft Office (Excel, Word, Email)

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section