Area Sales Manager - Beverage Industry

Job Summary

• We are seeking an experienced and performance-driven Area Sales Manager to lead sales operations, distributor performance, and market expansion across Benue State and surrounding territories.
• The ideal candidate should possess strong FMCG/beverage industry experience, with a proven track record in sales execution, distributor management, market development, and achieving volume growth targets.

Core Deliverables

• Drive sales volume and revenue growth across assigned territories.
• Develop and execute sales strategies to increase market penetration and market share.
• Manage distributor performance to ensure achievement of sales targets.
• Expand distribution coverage and identify new market opportunities.
• Ensure optimal product availability, visibility, and merchandising standards.
• Build and maintain strong relationships with distributors, wholesalers, and key trade partners.

Other Job Functions:

• Monitor distributor stock levels and coordinate timely replenishment.
• Conduct regular market visits to assess sales performance and identify growth opportunities.
• Track competitor activities and provide actionable market intelligence.
• Ensure effective execution of trade promotions and sales initiatives.
• Coach and support distributor sales teams to improve productivity and performance.
• Prepare and submit weekly and monthly sales performance reports.

Job Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field is an added advantage.
• Minimum of 4–6 years' experience in sales management within the beverage/FMCG industry.
• Proven experience managing distributors and driving territory sales growth.
• Strong understanding of route-to-market strategies and sales execution.
• Excellent negotiation, communication, and stakeholder management skills.
• Strong analytical and reporting capabilities.
• Must have a good understanding of the Benue market and surrounding territories.

Benefits

• Attractive remuneration
• HMO
• Pension
• Performance incentives
• Career growth opportunities