Area Sales Manager Sokoto & Rivers

Job Summary

• We are looking for a results-driven and experienced Area Sales Manager to oversee our sales operations in the South-South & North-West region.
• The ideal candidate will be responsible for driving sales growth, managing key distributor relationships, and leading a high-performing team to achieve revenue and market share targets.

Key Responsibilities

• Develop and execute effective sales strategies to meet regional targets.
• Manage, mentor, and monitor sales representatives within the assigned territory.
• Establish and maintain strong relationships with distributors, wholesalers, and retailers.
• Conduct regular market analysis to identify growth opportunities and competitor activity.
• Ensure timely collection of payments and adherence to credit policies.
• Prepare and submit sales reports, forecasts, and performance analysis to senior management.
• Drive brand visibility and consumer engagement in line with the company’s marketing goals.

Requirements

• Minimum of a Bachelor's Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years sales experience in FMCG, with at least 2 years in a managerial role.
• Proven track record of meeting or exceeding sales targets.
• Strong knowledge of the South-South / North-West market terrain.
• Excellent leadership, negotiation, and communication skills.
• Proficiency in Microsoft Office applications.
• Ability to work independently and travel extensively within the region.