Brand Manager

JOB SUMMARY

The Brand Manager is responsible for developing, implementing, and managing brand strategies that strengthen brand equity, drive market growth, and ensure consistent brand positioning across all touchpoints. The role focuses on market research, brand communication, product positioning, and collaboration with sales and production teams to achieve business objectives.

KEY RESPONSIBILITIES

• Brand Strategy & Positioning
• Market Research & Consumer Insight
• Marketing & Communication
• Product & Portfolio Management
• Budget & Performance Management
• Stakeholder Collaboration

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A Master’s degree MBA or MSc is an added advantage.
• Minimum of 5 years relevant experience in brand management or marketing.
• Experience in manufacturing, polymer, or industrial sectors is highly desirable.
• Proven experience managing brands in competitive markets.

SKILLS/ REQUIREMENTS 

• Strong strategic thinking and analytical skills.
• Excellent communication, presentation, and storytelling abilities.
• Deep understanding of branding, consumer psychology, and market dynamics.
• Proficiency in digital marketing, social media, and marketing analytics tools.
• Strong project management and leadership skills.
• Ability to work cross-functionally and manage multiple priorities.
• Must not be more than 45 years of age at the time of application.