Key Responsibilities
- Develop and execute NAYA's annual brand and marketing strategy across digital and physical channels
- Own and grow NAYA's social media presence: content creation, scheduling, community management and influencer engagement
- Lead product launch campaigns from brief to execution in collaboration with the Sales Manager
- Develop NAYA's storytelling: supplier stories, product origins, team profiles and impact content
- Manage the NAYA website and e-commerce presence in collaboration with the Sales team
- Track and report on brand and marketing KPIs: follower growth, engagement, traffic, conversions and campaign ROI
- Manage the marketing budget and vendor/agency relationships
- Develop brand guidelines and ensure consistency across all touchpoints: packaging, print, digital and in-store
- Identify and activate new market entry opportunities: trade shows, international platforms, retail partnerships
Person Specification
- Education Degree in Marketing, Communications, Media Studies, Communication Design or related field.
- Experience Minimum 3 years in a brand or marketing role. Beauty, lifestyle, FMCG or purpose-driven brand experience is a strong advantage.
Technical Skills
- Strong social media management and content creation skills.
- Proficiency in Canva or Adobe tools is an advantage.
- Experience with e-commerce platforms and email marketing tools.
Behavioural Skills
- Creative, organised, commercially minded.
- Strong written and verbal communication.
- Able to balance brand integrity with business growth targets.
NAYA Alignment: Deep appreciation for African beauty, craftsmanship and storytelling. Passionate about building a global brand rooted in African identity.
Location: Accra
Salary: Attractive
