Key Responsibilities
Creative Design & Visual Communication:
Conceptualize and design visually compelling creatives for:
- Social media campaigns
- Digital advertising
- Outdoor advertising
- Print materials
- Brand campaigns
- Corporate communication
- Email marketing
- Website and app banners
- Event branding
- Bus terminal branding
- Motion graphics
- Promotional merchandise
- Presentation decks
- Infographics
- Develop creative concepts that align with campaign objectives and brand direction.
- Translate marketing briefs into engaging visual communication materials.
- Ensure consistency in visual identity across all touchpoints.
- Develop engaging visual storytelling experiences for digital audiences.
AI Video Generation & Creative Production:
AI Video Content Creation:
- Develop AI-generated video content for marketing campaigns, advertisements, social media, and customer engagement initiatives.
Create:
- AI-assisted commercials
- Short-form videos
- Motion graphics
- Reels and TikTok videos
- Animated explainers
- Product showcase videos
- Storyboard animations
- Promotional trailers
- AI-enhanced social content
- Transform static designs into dynamic motion content using AI-assisted workflows.
- Produce rapid-turnaround content optimized for digital and social media consumption.
AI Creative Innovation:
- Research and implement emerging AI creative technologies and trends.
- Experiment with innovative AI storytelling formats and visual experiences.
- Integrate AI-generated assets into GIGM’s broader marketing and communication ecosystem.
- Improve creative production efficiency through AI-assisted workflows and automation.
- Collaborate with content and marketing teams on AI-first campaigns and experimental creative executions.
AI Video Editing & Enhancement:
Use AI-assisted tools for:
- Automated captions
- Voice synchronization
- AI voiceovers
- Scene generation
- Background enhancement
- Audio enhancement
- Motion tracking
- Video upscaling
- Visual effects
- Create cinematic and engaging visual outputs while maintaining brand consistency.
- Optimize AI-generated video content for engagement and platform performance.
Brand Identity & Consistency:
- Maintain and strengthen GIGM’s visual identity and design standards.
- Ensure all creatives align with brand guidelines, typography, color systems, tone, and visual direction.
- Contribute to the modernization and evolution of the GIGM brand aesthetic.
- Develop templates and design systems for recurring campaigns and communication.
Social Media & Digital Design:
Design platform-optimized creatives for:
- Instagram
- TikTok
- Facebook
- LinkedIn
- X Twitter
- YouTube
- Threads
- Create engaging static, carousel, and motion-based content.
- Develop trend-driven and culturally relevant visual content.
- Collaborate with social media and content teams on campaign execution.
- Design high-performing visual assets optimized for audience engagement and conversion.
Motion Graphics & Multimedia Design:
- Create motion graphics, animated posts, and digital visual effects.
Support video teams with:
- Lower thirds
- Video thumbnails
- Intro/outro graphics
- Animated text assets
- Storyboards
- Contribute to video campaign ideation and execution.
- Develop multimedia storytelling experiences for campaigns and digital engagement.
Marketing Campaign Support:
- Collaborate with marketing and brand teams to execute integrated campaigns.
Develop creative assets for:
- Promotions
- Route launches
- Seasonal campaigns
- Customer acquisition campaigns
- Loyalty initiatives
- Partnerships and sponsorships
- Support experiential marketing and event branding activities.
- Assist in campaign rollout across ATL, BTL, TTL, and digital platforms.
Print & Production Design:
Prepare production-ready artwork for:
- Flyers
- Brochures
- Banners
- Billboards
- Signage
- Exhibition materials
- Vehicle branding
- Terminal branding
- Merchandise
- Liaise with vendors and printers to ensure quality output and brand consistency.
Creative Strategy & Ideation:
- Participate in brainstorming sessions and campaign ideation meetings.
- Contribute innovative visual ideas and creative concepts.
Stay updated on:
- Design trends
- Social media trends
- Motion design trends
- AI creative technologies
- Typography trends
- Consumer visual culture
- Continuously improve creative quality, speed, and innovation.
Collaboration & Workflow Management:
Work closely with:
- Marketing teams
- Social media teams
- Content strategists
- Videographers
- Product teams
- Customer experience teams
- External agencies and vendors
- Manage multiple creative projects simultaneously while meeting deadlines.
- Organize and maintain design assets and project files.
- Coordinate approvals and revisions efficiently.
