Creative Lead (Content, Design & Media Production)

Functional Scope and Revenue Linkage

Core Functional Scope 

The Creative Lead is responsible for: 

• Producing visual, written, and video content for campaigns
• Developing creative assets for digital platforms, ads, and communications
• Maintaining a consistent brand identity across all outputs
• Managing content production workflows and timelines
• Ensuring all content aligns with campaign objectives 

The role ensures that all creative outputs are: 

• Timely
• Relevant
• Aligned with campaign goals
• Designed for audience engagement and conversion 

Revenue Linkage 

This role contributes to revenue by: 

• Creating content that improves campaign performance
• Increasing engagement and conversion rates 
• Enhancing the e ectiveness of marketing and sales communication
• Supporting lead generation and deal progression 

The Creative Lead is directly accountable for: 

• Quality and e ectiveness of campaign creatives
• Contribution of content to lead generation and conversion
• Speed and consistency of content production 

Key Responsibilities

Creative Production & Asset Development 

The Creative Lead must produce high-quality creative assets, including: 

• Social media graphics
• Advertising creatives
• Short-form and long-form videos
• Presentation materials
• Campaign visuals and supporting media 

All content must be developed with a clear understanding of: 

• Target audience
• Campaign objective 
• Intended action 

Content Development & Messaging Execution 

The Creative Lead must translate campaign direction into content that: 

• Clearly communicates value propositions
• Aligns with audience needs and behaviours
• Supports conversion objectives 

This includes: 

• Writing or supervising copy for campaigns
• Structuring messages for clarity and impact
• Ensuring content is relevant to the intended audience 

Campaign Support & Creative Alignment 

The Creative Lead must work closely with the Revenue Campaign & Media Strategist to: 

• Understand campaign requirements 
• Deliver required assets on time
• Adjust creatives based on campaign feedback 

The role ensures that:  Creative output aligns directly with campaign goals. 

Content Planning & Production Scheduling 

The Creative Lead is responsible for maintaining a structured content production  system. 

This includes: 

• Developing content calendars 
• Prioritising deliverables based on campaign timelines 
• Ensuring consistent output across platforms 

The role must prevent: 

•  Content delays 
• Missed campaign deadlines
• Inconsistent posting or messaging 

Quality Control & Brand Consistency 

The Creative Lead must ensure that all content meets defined standards. 

This includes: 

• Visual consistency 
• Messaging alignment 
• Professional presentation
• Accuracy of information 

All outputs must reflect a consistent identity across all channels. 

Creative Performance Improvement 

The Creative Lead must continuously improve content e ectiveness by: 

• Reviewing campaign performance data 
• Identifying high-performing creatives
• Adjusting content based on results 

This includes working with: 

•  Digital Marketing Manager (execution feedback)
• Revenue Campaign Strategist (strategic direction) 

Multi-Format Content Production 

The role must be capable of producing and managing content across formats: 

• Static images
• Video content (short-form and long-form)
• Written content
• Presentation materials 

The objective is to ensure that content meets the needs of all campaign channels. 

Resource & Workflow Management 

If working with additional designers or content creators, the Creative Lead must: 

• Assign tasks
• Review outputs
• Maintain production standards
• Ensure deadlines are met 

Performance Framework

Weekly Performance Expectations (Execution Layer) 

Each week, the Creative Lead must deliver: 

•  A defined volume of content aligned with active campaigns
• Timely completion of creative requests
• Support for all campaign launches 

Weekly outputs must include: 

• Number of creative assets produced
• Content delivered per campaign 
• Timeliness of delivery 
• Adjustments made based on feedback 

Monthly Performance Expectations (Revenue Layer) 

Each month, the Creative Lead must demonstrate: 

• Contribution of content to campaign performance 
• Improvement in engagement and conversion indicators
• Consistency in output and quality 

Quarterly Performance Expectations (Scaling Layer) 

Each quarter, the role must demonstrate: 

•  Improved content e ectiveness 
• Development of repeatable creative formats
• Ability to support larger and more complex campaigns 

Key Performance Indicators (KPIs)

• Volume of content produced 
• Timeliness of delivery
• Engagement metrics (where relevant)
• Contribution to campaign performance
• Conversion support e ectiveness
• Consistency of output quality 

90-DAY Execution Plan

Phase 1: Days 1–30 — Assessment & Initial Output 

• Review existing content and assets
• Understand campaign requirements
• Begin producing content for active campaigns 

Outcome:  Initial creative output aligned with campaigns 

Phase 2: Days 31–60 — Consistency & Workflow Development 

• Establish content production routines 
• Improve quality and speed of output 
• Align closely with campaign needs 

Outcome:  Consistent and reliable content production 

Phase 3: Days 61–90 — Optimisation & Performance 

•  Improve content e ectiveness
• Refine formats and messaging
• Support campaign scaling 

Outcome:  High-quality, conversion-oriented content system 

Reporting Line & Internal Interfaces

Reports To: 

• Revenue Campaign & Media Strategist 

Works Closely With: 

• Digital Marketing Manager
• Sales Manager
• CRM & Growth Operations Manager 

Authority Level 

The Creative Lead has authority to: 

• Develop and produce content
• Maintain creative standards
• Recommend content improvements 

The role does not independently define campaign strategy. 

Success Definition

After 3 Months: 

• Consistent content output
• Alignment with campaign needs 

After 6 Months: 

•  Improved content performance 
• Reliable creative delivery 

After 12 Months: 

• Strong content system supporting all campaigns 
• High-quality, conversion-focused creative outputs 

Failure Conditions

This role will be considered unsuccessful if: 

• Content is delayed or inconsistent
• Output does not support campaign objectives
• Quality is poor or unprofessional
• Messaging is unclear or ine ective
• Creative output does not contribute to performance
• Campaigns are negatively impacted by weak content 

Required Qualifications & Experience

• 3–6 years of experience in content creation, design, or media production 
• Experience producing digital content across platforms
• Familiarity with design and editing tools
• Experience working with marketing teams 

Required Skills & Competencies

• Strong design and content creation ability 
• Basic understanding of marketing and audience engagement 
• Attention to detail 
• Ability to manage multiple tasks
• Creativity combined with commercial awareness 

Working Style Requirements

• Output-driven and deadline-focused 
• Responsive to campaign needs 
• Able to work at speed without compromising quality
• Structured in workflow management
• Open to feedback and iteration 

Remuneration & Performance Incentives

• Base salary 
• Performance incentives tied to output and campaign contribution 

Application & Evaluation Criteria

Candidates will be evaluated based on: 

• Portfolio of work 
• Ability to produce relevant content 
• Understanding of audience engagement 
• Speed and consistency of output 
• Alignment with commercial objectives

Location: Accra

Salary: Attractive