Description
- As we continue to expand our product portfolio and market presence, we are looking for a creative, organised, and results-driven Digital Marketing / Social Media Officer to manage our business social media accounts and support the company’s overall digital marketing activities.
- The Digital Marketing / Social Media Officer will be responsible for managing our online presence across social media platforms and supporting digital marketing campaigns that promote our products, services, brand credibility, and customer engagement.
- The ideal candidate should have 1–2 years of experience in social media management, content creation, digital marketing, and basic campaign reporting. The person must be creative, teachable, organised, professional, and able to communicate technical healthcare products in a clear and engaging way.
Key Responsibilities
- Social Media Management
- Content Creation & Brand Storytelling
- Digital Marketing Campaigns
- Website & Online Visibility Support
- Reporting & Analytics
- Collaboration & Internal Coordination
Required Qualifications & Experience
- Bachelor’s degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Media Studies, or a related field.
- 1–2 years’ experience in social media management, digital marketing, content creation, or a similar role.
- Experience managing business or corporate social media pages is required.
- Experience in healthcare, medical devices, diagnostics, pharmaceuticals, laboratory products, or B2B marketing is an advantage but not compulsory.
- Basic knowledge of digital marketing tools and analytics.
- Good understanding of LinkedIn, Instagram, Facebook, Canva, Meta Business Suite, Google Business Profile, and basic content scheduling tools.
- Basic video editing and graphic design ability is an advantage.
Required Skills & Attributes:
The ideal candidate must be:
- Creative and able to generate content ideas.
- Organised and able to manage a content calendar.
- Professional in written communication.
- Able to simplify technical information for customers.
- Detail-oriented and careful with facts, product names, and brand information.
- Comfortable working with deadlines.
- Proactive and able to follow up with internal teams for content.
- Teachable and willing to learn about medical/laboratory/IVF products.
- Data-aware and able to use analytics to improve content performance.
- Respectful, responsible, and able to represent the company professionally online.
What We Are Looking For:
- We are looking for someone who can help us build a stronger and more consistent digital presence. The right candidate should understand that social media for a healthcare solutions company is not only about beautiful posts, but also about trust, education, professionalism, visibility, and lead generation.
- This role is suitable for someone who enjoys content creation, digital communication, brand building, and learning about specialised healthcare products.