Digital Marketing Specialist

Responsibilities:

Content & Social Media:

• Lead all social media content: planning, filming, editing (CapCut), and posting
• Create Instagram Reels, TikTok videos, YouTube content, and Facebook/LinkedIn post
• Create engaging Reels and short-form video consistently to grow social media engagement, reach, and followers
• Design graphics using Canva; use AI tools including AI clone/avatar video models
• Repurpose website content, FAQs, and testimonials into engaging posts
• Manage social media comments and feedback; support platform monetization

Paid Ads & Lead Generation:

• Generate a consistent flow of qualified leads from paid ads, this is the number one measure of success in this role
• Plan and manage Meta Ads (Facebook and Instagram) and TikTok Ads lead-generation campaigns end-to-end
• Run targeted ad campaigns that reach the right audience and convert into booked appointments
• Build and optimize complete ad funnels: ad > landing page > lead capture > nurture > booked appointment
• Set up and promote webinar funnels (registration pages, reminder sequences, replay follow-up)
• Support Google Ads campaigns (Google Ads Editor)
• Review clicks, conversions, cost per lead, keywords, and conversion quality
• Identify wasted spend and optimization opportunities; improve ad copy and targeting
• Prepare clear weekly ad performance reports

CRM & Automation:

• Build automations, pipelines, and lead-nurture sequences in GoHighLevel (GHL)
• Keep CRM records clean and accurate; prepare lead and conversion reports
• Set up and test conversion tracking, UTM links, and lead source tracking

SEO & Website:

• Keyword research for service pages, landing pages, and blog content
• Optimize page titles, meta descriptions, headings, internal links, and FAQs
• Monitor organic traffic and rankings (Google Analytics 4, Search Console)
• Review competitor websites; suggest SEO and conversion improvements
• Report website issues clearly and coordinate with developers when needed

Reporting & Process:

• Prepare daily/weekly task updates and maintain accurate spreadsheets
• Document processes for consistency; suggest process improvements

Requirements:

• 2-3+ years experience in digital marketing, performance marketing, SEO, or CRM management
• Proven track record of GENERATING LEADS FROM ADS you must be able to show real campaigns, budgets, and cost-per-lead results
• Proven PROFICIENCY in Meta Ads (Facebook and Instagram) and TikTok Ads campaign setup, targeting, creative testing, and optimization
• Experience building ad funnels and webinar funnels that convert leads into booked appointments
• Track record of creating Reels/short-form video that grew engagement and following
• Experience with Google Ads and Google Ads Editor
• Solid understanding of SEO and website optimization
• CRM experience (GoHighLevel strongly preferred; Zoho CRM also valued)
• Experience with Google Analytics 4 and Google Search Console
• Understanding of conversion tracking, UTM links, and campaign reportin
• Video editing (CapCut or similar) and graphic design (Canva or similar)
• Strong research skills and comfort with AI tools (including AI clone models)
• Strong spreadsheet skills
• Excellent written and spoken English
• Strong attention to detail; ability to work independently and follow processes

Added Advantage:

• WordPress or Elementor experience
• LinkedIn Ads or other paid platforms
• Experience marketing for US or international clients
• Insurance, financial services, or high-ticket lead-gen background

Work Setup (Non-Negotiable):

• Must reside in Lagos, Nigeria
• Reliable laptop or desktop computer
• Stable high-speed internet PLUS backup internet connection
• Backup power solution (inverter, generator, or solar)
• Quiet, professional working environment
• Working headset/earphones with microphone
• Functional webcam, camera ON is required for every virtual meeting