Experienced Facebook Advertising Expert

Responsibilities:

• Launch, manage and optimise Facebook and Instagram advertising campaigns.
• Develop creative concepts, marketing angles and campaign ideas.
• Research competitors, customer pain points and winning advertising formats.
• Write ad copy, hooks, headlines and video scripts.
• Brief and direct graphic designers and creators
• Monitor daily performance and key advertising metrics.
• Pause underperforming ads and scale profitable campaigns.
• Optimise campaigns to reduce cost per lead or order and improve returns.
• Analyse creative performance and develop improved versions based on results.
• Maintain a consistent supply of fresh creatives to prevent ad fatigue.
• Track advertising spend, conversions and campaign profitability.
• Prepare clear daily and weekly performance reports.
• Work with the creative and sales teams to improve campaign results.

Requirements:

• A minimum of 1 year of experience
• A minimum of SSCE

Location: Ajah/Sangotedo, Lagos