Female Sales and Marketing Manager

Responsibilities:

• Develop and implement sales and marketing strategies to achieve the company's revenue and growth objectives.
• Lead, supervise, coach, and evaluate the performance of the Sales and Marketing team.
• Set sales targets and monitor team performance to ensure targets are achieved.
• Identify new business opportunities, strategic partnerships, and emerging markets.
• Develop and maintain strong relationships with clients, investors, corporate organizations, and key stakeholders.
• Oversee the marketing and sale of residential, commercial, and investment properties.
• Develop and execute digital marketing strategies across social media platforms, email marketing, search engines, and the company website to generate quality leads and increase brand visibility.
• Manage the company's social media presence by planning and approving content, monitoring engagement, and ensuring consistent brand messaging.
• Coordinate paid digital advertising campaigns (such as Facebook, Instagram, Google Ads, and LinkedIn) to maximize lead generation and return on investment.
• Monitor website performance and collaborate with relevant teams to improve user experience, search engine optimization (SEO), and online property listings.
• Track and analyze digital marketing performance using analytics tools and prepare reports on campaign effectiveness, lead generation, and conversion rates.
• Ensure the company's digital platforms are regularly updated with current property listings, promotional materials, project updates, and corporate information.
• Plan and coordinate property launches, exhibitions, open houses, roadshows, and promotional events.
• Monitor market trends, competitor activities, and customer preferences to support business decisions.
• Prepare and manage the department's sales and marketing budget.
• Review and approve marketing materials, promotional campaigns, and sales presentations.
• Negotiate and close high-value property sales and strategic business partnerships.
• Ensure excellent customer service throughout the customer journey.
• Prepare weekly, monthly, and quarterly sales and marketing performance reports for management.
• Work closely with the Projects, Finance, Customer Service, and Legal teams to ensure smooth project delivery and customer satisfaction.
• Ensure compliance with company policies, industry regulations, and ethical business practices.

Requirements:

• Bachelor's Degree or HND in Marketing, Business Administration, Mass Communication, Estate Management, or a related field.
  
• Minimum of  4years' experience in sales and marketing, with at least 2 years in a managerial role, preferably within the real estate, construction, or property development industry.
• Professional certification in Marketing, Digital Marketing, or Business Management is an added advantage.
• Strong leadership and team management skills.
• Excellent sales, negotiation, and business development skills.
• Proven experience in digital marketing, including social media management, SEO, email marketing, content marketing, and paid advertising
• Knowledge of digital marketing tools such as Google Analytics, Meta Business Suite, Google Ads, and CRM platforms.
• Strong strategic planning and execution abilities.
• Excellent communication, presentation, and interpersonal skills.
• Customer relationship management skills.
• Strong analytical and decision-making abilities.
• Proficiency in Microsoft Office and CRM software.
• Budget planning and performance management skills.
• High level of integrity, professionalism, and accountability.

Key Performance Indicators:

• Achievement of monthly, quarterly, and annual sales targets.
• Revenue growth and profitability.
• Lead generation and conversion rates.
• Digital marketing performance (website traffic, online enquiries, social media engagement, and campaign ROI).
• Customer acquisition and retention.
• Performance of the Sales and Marketing team.
• Brand visibility and online engagement.
• Timely submission of sales forecasts and management reports.