Key Responsibilities
Marketing Strategy & Planning
- Develop and implement a comprehensive marketing strategy aligned with the school’s growth objectives
- Lead annual and termly marketing plans, campaigns in line with the approved budgets
- Conduct market research to understand parent expectations, competitor positioning, and industry trends
Brand Management
- Develop, track and implement marketing communications plans
- Maintain and enhance the Wellspring College brand identity across all platforms
- Ensure consistency in messaging, tone, and visual representation
- Position the College as a premium, value-driven institution
Enrolment & Admissions
- Drive student recruitment campaigns online and offline
- Work closely with the admissions team to improve conversion rates
- Monitor and optimize the admissions process from inquiry to enrolment
Digital Marketing & Communications
- Oversee website, social media, email marketing, and digital advertising
- Track performance metrics engagement, leads, conversions
- Manage content creation stories, newsletters, videos, testimonials
Events & Stakeholder Engagement
- Plan and execute school events open days, exhibitions, fairs, community outreach
- Strengthen relationships with parents, alumni, and external partners
- Manage public relations and media engagement
Team Leadership
- Lead and supervise the marketing team
- Set performance targets, provide coaching and direction
- Manage budgets and ensure cost-effective use of resources
Reporting & Analytics
- Provide regular reports on marketing performance and ROI
- Use data to refine strategies and improve outcomes
- Track competitor activity and industry benchmarks
Key Deliverables
- Annual marketing strategy and execution plan
- Increased student enrolment and retention rates
- Improved brand visibility and engagement metrics
- Successful execution of key school events
- Monthly marketing performance reports
KEY COMPETENCIES JOB SPECIFICATION
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field
- Master’s degree or MBA is an added advantage
Experience
- Minimum of 5–8 years’ experience in marketing, with at least 2–3 years in a leadership role
- Experience in education, services, or brand-driven organizations preferred
- Proven track record of executing successful marketing campaigns
Skills & Competencies
- Strong strategic thinking and planning skills
- Excellent communication and storytelling ability
- Digital marketing expertise social media, SEO, paid ads, analytics
- Leadership and team management skills
- Data-driven decision-making ability
- Creativity and innovation
- Strong interpersonal and stakeholder management skills
- Proficiency in marketing tools and analytics platforms
- Ability to manage multiple projects simultaneously
- Strong presentation and reporting skills
Personal Attributes
- High level of professionalism and integrity
- Results-oriented with a growth mindset
- Ability to meet deadlines
- Strong attention to detail
- Passion for education and youth development
