Job brief

• We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
• Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.
• To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
• Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics delivery, open, click-through rates
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects automation software, social media scheduling etc
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements and skills

• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities
• BSc in Marketing or relevant field.