Responsibilities
The Marketing Campaign Manager's responsibilities will anchor on driving business success from a marketing angle This list is not exhaustive, just indicative of the direction and purpose of the role.
Functional:
- Own & drive all marketing objectives, goals and critical results for the business
- In consultation with the Head of Marketing, take the lead in developing and executing the marketing strategy for growing the digital advertising services (DAS) sales.
- Develop campaigns, partnership and event briefs, as well as drive ideation of omnichannel campaigns where applicable
- Manage all assigned campaigns and activities, including reporting in line with TATC structures and standards
- Network to build partnerships with local professional bodies, private companies and governments
- Work with the Business CEO and the Head of Marketing to manage budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce an impact on core KPIs for brand
Organisational:
- Manage marketing colleagues to ensure omnichannel marketing campaign execution
- Communicate with colleagues and share insights on Slack and other available channels
- Utilise Trello to update task status and other available channels
- Weekly coordination with the direct reports
- Weekly ongoing update/strategy meetings with CEO, Head of Marketing
- Bi-weekly strategic call with the Head of Sales, Head of Customer Service, Head of Product, and Head of Programmes
Reporting:
- Report on the impact of campaigns & initiatives
- Update Marketing Progress trackers weekly
- Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets, along with reasons and action items
Essential Skills, Attributes & Experience
The Marketing Campaign Manager should possess the following skill sets, attributes and minimum experience. This list is not exhaustive; it is just indicative of the prerequisite skills needed.
- Minimum of 5 years experience in a marketing position.
- Remarkable team management & leadership skills. Experience leading and working with diverse teams may be an advantage.
- 1-2 years experience in a leadership or supervisory role
- Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
- Up-to-date knowledge of marketing best practices.
- Experience in strategy development and implementation
- Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt strategy
- Strong analytical and reporting skills with keen attention to detail
- Ability to work in a fast-paced, team environment
- Good interpersonal skills
- Good organisational and planning skills
- Ability to influence and collaborate effectively across cross-functional teams.
- Outstanding communication and presentation skills.
- Ability to handle more than one initiative at the same time.
- Creative thinking and “can-learn” attitude.
- Membership in a professional marketing body is an advantage.
Location: Accra, Dzorwulu
Salary: Attractive
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