Marketing Lead: Technology Leadership and Innovation - Johannesburg

Role Purpose

The Marketing Lead: Technology Leadership and Innovation is responsible for driving executive thought leadership, product marketing, strategic communications, and lead generation initiatives related to the Group CTO portfolio, with a strong focus on AI Factory solutions. The role supports executive positioning, marketing strategy execution, and demand generation across the business while collaborating with operating company marketing teams, agencies, and stakeholders to achieve scalable market impact.

Key Responsibilities

Executive Communications and Thought Leadership
Develop and execute thought leadership strategies that position senior executives as leading voices within the technology and business sectors
Create keynote presentations, strategic narratives, and executive content for conferences, industry events, and stakeholder engagements
Work with PR and media agencies to secure earned media opportunities for senior leadership
Develop executive communication content, including articles, presentations, internal communications, and strategic messaging
Manage and coordinate executive content calendars to ensure aligned and impactful communication across executive portfolios

Product Marketing – AI Factory
Own and drive the product marketing strategy for AI Factory solutions
Refine and maintain product value propositions, messaging, and positioning
Develop customer success stories, case studies, product demonstrations, and supporting collateral
Maintain and update website content and customer-facing materials related to AI Factory offerings
Ensure consistent product messaging across all operating companies and customer engagement channels

Lead Generation and Campaign Management
Design and execute integrated B2B lead-generation and demand-generation campaigns
Develop campaign strategies, audience targeting plans, and marketing offers
Coordinate campaign execution with internal stakeholders and external agencies
Manage lead allocation processes and monitor lead progression through the sales funnel
Measure campaign effectiveness, analyse ROI, and provide recommendations for optimisation
Support proposal and RFP activities where AI Factory solutions form part of the offering

Marketing Support and Cross-Functional Collaboration
Provide marketing support to business development and product teams
Support operating company marketing teams with campaigns, events, executive participation, and content contributions
Integrate AI Factory messaging into broader operating company marketing initiatives
Develop briefing documents, templates, messaging frameworks, and campaign support materials
Identify opportunities to scale AI Factory visibility and demand generation across the organisation

Strategic Presentation and Narrative Development
Support the development of strategic presentations and executive-level storytelling for business forums and leadership engagements
Translate technical and strategic concepts into clear, engaging, and executive-ready communication material
Assist with presentations for strategy sessions, business reviews, and organisational townhalls

Budget Management and Administration
Manage marketing budgets associated with the Group CTO portfolio and AI Factory initiatives
Track and report on marketing spend, campaign performance, media coverage, and lead-generation outcomes
Coordinate scheduling and logistics for PR activities, media engagements, speaking opportunities, and executive communications
Ensure effective administration and reporting processes are maintained