Key Responsibilities
Campaign Planning & Execution
- Plan, create and deliver multi-channel promotional campaigns to drive sign-ups for Foundervine’s programmes across social media, email and our website.
- Set up and schedule campaign content that aligns with programme timelines and brand messaging.
- Adapt campaign strategies in real-time based on performance data and recruitment numbers.
Client & Brand Engagement
- Collaborate with external clients and programme partners to ensure the branding and positioning of each programme is clearly communicated and consistently represented.
- Act as a brand guardian across client-facing content, ensuring that campaign materials reflect the unique value and vision of each programme.
- Support the development of client-ready presentations, impact summaries and branded assets.
Impact Campaigns & Storytelling
- Lead the creation of impact campaigns across key programmes that showcase our outcomes, case studies and success stories.
- Work with internal teams to gather insights, participant feedback and performance data that can be translated into strong narratives and visual content.
- Use storytelling to position Foundervine as a thought leader in inclusive innovation and entrepreneurship.
Stakeholder Collaboration
- Liaise with Programme Managers to gather content, create communications, and hold stakeholders accountable for timely submissions.
- Work closely with the Brand Associate and Marketing Associate to ensure the successful execution of campaign assets and deliverables.
- Provide regular campaign status reports to senior management, including successes, risks and performance trends.
Design & Brand
- Use graphic design tools (e.g. Canva, Figma) to create visually appealing ads, banners, and promotional materials.
- Engage in basic video editing for social content using tools like Adobe Premiere Pro, Adobe Rush or equivalent.
- Ensure all creative content adheres to Foundervine’s brand guidelines and visual identity.
- Maintain consistency in design and tone across all touchpoints, including client-facing and public-facing materials.
Copywriting & Content Creation
- Develop clear, compelling and impactful messaging across all communication channels.
- Write and edit a wide range of content including website copy, email campaigns, social media posts, articles, blogs, case studies, surveys and press releases.
- Tailor content to different audiences and stakeholders, ensuring inclusivity and accessibility in tone and language.
- Support the SEO strategy by writing optimised web content and contributing to the growth of organic reach.
- Collaborate with internal teams to translate complex ideas into engaging copy and narrative storytelling.
Innovation, Research & Trend Monitoring
- Research marketing trends, audience insights and digital innovations to ensure Foundervine remains relevant and competitive in the market.
- Contribute fresh ideas to campaigns, content formats, and channel strategy, based on both data and creative thinking.
- Conduct desk research for new projects, including competitor analysis, market mapping and audience behaviour studies.
Performance Tracking & Optimisation
- Monitor product adoption, customer engagement and campaign performance using tools such as HubSpot, Google Analytics and Excel.
- Track key marketing KPIs to assess the effectiveness of campaign activity and inform future decision-making.
- Regularly report on marketing performance to senior leadership and suggest improvements based on insights.
- Continuously test and optimise campaign content and channels to enhance reach and conversion.
- Undertake any other marketing duties within competence as required by the Head of Marketing.
Requirements
- Minimum 3–5 years’ experience in a marketing role, with at least 1–2 years in a managerial capacity.
- A Bachelor’s degree in Marketing, Brand Management, Communication Design, Business Administration, or a related field is required.
- A professional certification in marketing (e.g., DipM, ProM, Google Digital Garage, HubSpot) is a requiremen
- Demonstrated ability to lead and develop teams, including mentoring junior staff and managing performance.
- Proven experience creating and executing successful marketing campaigns that span multiple regions or international markets.
- Confident using design and video editing tools such as Canva, Figma, Premiere Pro, Adobe Rush.
- Strong writing skills and the ability to create copy that resonates with diverse audiences.
- Familiarity with CRM platforms (e.g. HubSpot), CMS platforms, and web analytics tools.
- Understanding of SEO, social media optimisation and email marketing.
- Excellent project and time management skills, with the ability to juggle multiple priorities.
- A fast learner, detail-oriented and highly organised.
- Proactive team player with great communication and stakeholder management skills.
Benefits
- At Foundervine, we are committed to creating an inclusive and equitable environment where every team member feels valued and supported.
- We prioritise the wellbeing and growth of our people, offering a range of benefits designed to support you both professionally and personally including a flexible working environment, Birthday Off, career advancement opportunities and many more.
How to Apply: All interested candidate should Kindly Click on the link to apply
Salary: Attractive