Marketing Manager

Full Time 1 week ago Ghana

Employment Information

Key Responsibilities


Campaign Planning & Execution
  • Plan, create and deliver multi-channel promotional campaigns to drive sign-ups for Foundervine’s programmes across social media, email and our website.
  • Set up and schedule campaign content that aligns with programme timelines and brand messaging.
  • Adapt campaign strategies in real-time based on performance data and recruitment numbers.

Client & Brand Engagement
  • Collaborate with external clients and programme partners to ensure the branding and positioning of each programme is clearly communicated and consistently represented.
  • Act as a brand guardian across client-facing content, ensuring that campaign materials reflect the unique value and vision of each programme.
  • Support the development of client-ready presentations, impact summaries and branded assets.

Impact Campaigns & Storytelling
  • Lead the creation of impact campaigns across key programmes that showcase our outcomes, case studies and success stories.
  • Work with internal teams to gather insights, participant feedback and performance data that can be translated into strong narratives and visual content.
  • Use storytelling to position Foundervine as a thought leader in inclusive innovation and entrepreneurship.

Stakeholder Collaboration
  • Liaise with Programme Managers to gather content, create communications, and hold stakeholders accountable for timely submissions.
  • Work closely with the Brand Associate and Marketing Associate to ensure the successful execution of campaign assets and deliverables.
  • Provide regular campaign status reports to senior management, including successes, risks and performance trends.

Design & Brand
  • Use graphic design tools (e.g. Canva, Figma) to create visually appealing ads, banners, and promotional materials.
  • Engage in basic video editing for social content using tools like Adobe Premiere Pro, Adobe Rush or equivalent.
  • Ensure all creative content adheres to Foundervine’s brand guidelines and visual identity.
  • Maintain consistency in design and tone across all touchpoints, including client-facing and public-facing materials.

Copywriting & Content Creation
  • Develop clear, compelling and impactful messaging across all communication channels.
  • Write and edit a wide range of content including website copy, email campaigns, social media posts, articles, blogs, case studies, surveys and press releases.
  • Tailor content to different audiences and stakeholders, ensuring inclusivity and accessibility in tone and language.
  • Support the SEO strategy by writing optimised web content and contributing to the growth of organic reach.
  • Collaborate with internal teams to translate complex ideas into engaging copy and narrative storytelling.

Innovation, Research & Trend Monitoring
  • Research marketing trends, audience insights and digital innovations to ensure Foundervine remains relevant and competitive in the market.
  • Contribute fresh ideas to campaigns, content formats, and channel strategy, based on both data and creative thinking.
  • Conduct desk research for new projects, including competitor analysis, market mapping and audience behaviour studies.

Performance Tracking & Optimisation
  • Monitor product adoption, customer engagement and campaign performance using tools such as HubSpot, Google Analytics and Excel.
  • Track key marketing KPIs to assess the effectiveness of campaign activity and inform future decision-making.
  • Regularly report on marketing performance to senior leadership and suggest improvements based on insights.
  • Continuously test and optimise campaign content and channels to enhance reach and conversion.
  • Undertake any other marketing duties within competence as required by the Head of Marketing.

Requirements
  • Minimum 3–5 years’ experience in a marketing role, with at least 1–2 years in a managerial capacity.
  • A Bachelor’s degree in Marketing, Brand Management, Communication Design, Business Administration, or a related field is required.
  • A professional certification in marketing (e.g., DipM, ProM, Google Digital Garage, HubSpot) is a requiremen
  • Demonstrated ability to lead and develop teams, including mentoring junior staff and managing performance.
  • Proven experience creating and executing successful marketing campaigns that span multiple regions or international markets.
  • Confident using design and video editing tools such as Canva, Figma, Premiere Pro, Adobe Rush.
  • Strong writing skills and the ability to create copy that resonates with diverse audiences.
  • Familiarity with CRM platforms (e.g. HubSpot), CMS platforms, and web analytics tools.
  • Understanding of SEO, social media optimisation and email marketing.
  • Excellent project and time management skills, with the ability to juggle multiple priorities.
  • A fast learner, detail-oriented and highly organised.
  • Proactive team player with great communication and stakeholder management skills.

Benefits
  • At Foundervine, we are committed to creating an inclusive and equitable environment where every team member feels valued and supported.
  • We prioritise the wellbeing and growth of our people, offering a range of benefits designed to support you both professionally and personally including a flexible working environment, Birthday Off, career advancement opportunities and many more.

How to Apply: All interested candidate should Kindly Click on the link to apply

Salary: Attractive

Wakanda Jobs - Find All Jobs

New Things Will Always
Update Regularly

Wakanda Jobs - Find All Jobs
Your experience on this site will be improved by allowing cookies Cookie Policy