InnBucks is inviting applications from suitably qualified and experienced candidates for the position of Marketing Officer – Digital & Insights. The successful candidate will support digital marketing, social media management, customer acquisition campaigns, marketing analytics and business performance reporting.

Key Responsibilities
• Plan, execute and optimise digital marketing and social media activity across all InnBucks platforms
• Manage paid digital acquisition campaigns, including budget allocation, targeting and bidding strategy
• Develop and manage influencer and creator marketing partnerships to extend digital reach and acquisition
• Lead the development of digital campaigns and content in collaboration with the brand team and external agencies
• Conduct ongoing customer and market intelligence gathering, including competitor tracking and category analysis
• Build and maintain customer segmentation models to inform targeting across all marketing pillars
• Maintain marketing dashboards and analytics, providing regular performance reporting to the Head of Marketing
• Track campaign performance, ROI and channel efficiency, and recommend optimisation actions
• Collaborate closely with the Retail & Business Bank to ensure digital insights shape field activations and brand activity

VacancyGap tips:
• You must have a Degree in Marketing, Business, Data/Analytics or a related field.
• 1–3 years' experience in digital marketing, growth marketing or marketing analytics is required, ideally within banking, fintech or a fast-moving consumer-facing business.
• Practical experience running paid digital acquisition campaigns and managing campaign budgets is essential.
• Working knowledge of social media management tools, digital analytics platforms and dashboarding tools (e.g. Google Analytics, Meta Business Suite, Power BI/Excel) is required.
• You must have strong analytical and data interpretation skills, with the ability to turn numbers into a clear narrative.
• You must clearly indicate the position you are applying for in the email subject line.

Qualifications

• Degree in Marketing, Business, Data/Analytics or a related field
• 1–3 years' experience in digital marketing, growth marketing or marketing analytics, ideally within banking, fintech or a fast-moving consumer-facing business
• Practical experience running paid digital acquisition campaigns and managing campaign budgets
• Working knowledge of social media management tools, digital analytics platforms and dashboarding tools (e.g. Google Analytics, Meta Business Suite, Power BI/Excel)
• Skills and Attributes Required: Strong analytical and data interpretation skills, Commercial and performance-driven mindset, Working knowledge of digital advertising platforms (Meta, Google, TikTok) and campaign optimisation, Strong project management skills, Collaborative, High attention to detail and comfort working with data and reporting tools

How to apply

• Submit applications accompanied by a detailed resume to: hr••••@••••••.zw
• Clearly indicate the position you are applying for in the email subject line.
• Deadline: Friday, 13 November 2026 at 4 PM
• Note: Only shortlisted candidates will be contacted.