The Role

We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors — primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward.

This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do — you'll be the one telling us what needs doing next.

How You'll Contribute

Campaign Ownership and Execution

• Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
• Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
• Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
• Support broader global acquisition across Google App Campaigns UAC/GAC, Apple Search Ads ASA, DSPs, and emerging channels where needed
• Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives

Creative Strategy and Content Development

• Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
• Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
• Develop creative briefs for static, video, and UGC content informed by performance data and audience insights
• Repurpose existing creator and influencer content into performance-driven assets
• Translate performance insights into actionable creative recommendations and iterate rapidly

Performance Measurement and Analytics

• Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
• Leverage MMPs e.g., AppsFlyer, Adjust, Branch and attribution frameworks to evaluate performance and inform budget allocation
• Provide clear performance reporting and communicate actionable insights to stakeholders
• Support broader funnel optimisation across activation and retention
• Work closely with product and data teams to understand user behaviour and improve campaign effectiveness

Experimentation and Growth Initiatives

• Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
• Identify and validate new growth opportunities through rigorous experimentation
• Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics

Who You Are

• Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution
• Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion
• Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape
• Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals
• Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches
• Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities

What You'll Bring

Requirements non-negotiable:

• 2-4 years of experience in Performance Marketing and paid acquisition
• Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs AppsFlyer, Adjust, Branch
• Strong creative strategy skills and experience developing performance-driven content
• Experience working across multiple international markets
• Highly self-directed with a strong bias toward action and execution

Nice To Have

• Experience in fintech, remittance, payments, banking, or other regulated consumer products
• Familiarity with incrementality testing, MMM, or advanced measurement frameworks