Job Purpose
To effectively plan, manage and execute the Resort promotions and events (including Hotel, Casino and Convention areas) in accordance with the Group standard. To target relevant markets, deliver superior revenue results within budget, and create an exciting and engaging environment for resort guests.
Main Resposibilites
- Develop and implement casino and hospitality promotions, competitions, and activations for the relevant Resort. Excellence in promotional execution is a key metric of the role and requires:
- Identified and sound business objectives
- Business Intelligence integration and reporting
- Involvement from Management and sound marketing principle
- Plan a relevant and financially viable entertainment calendar aimed at relevant target markets with the aim of:
- Effectively increasing footfall on complex
- Ensuring effective conversion strategies to increase gaming (this also applies to music concerts, shows, entertainment, family holiday programmes, sporting events, festivals etc.)
- Implement and manage the Rewards Programme, including:
- collateral, awareness, promotional strategies, events and entertainment strategies, local partnerships, customer relationship management and fulfilment.
- Be involved and champion communication of CSI initiatives and related Public Relations (including social media)
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