Public Relations Associate

Responsibilities:

Strategic PR Planning & Execution:

• Develop, implement, and evaluate comprehensive PR strategies and campaigns aligned with client business objectives.
• Craft compelling narratives, messaging frameworks, and brand stories that resonate with target audiences.
• Lead the conceptualization and delivery of PR campaigns across traditional, digital, and emerging media channels.

Media Relations & Stakeholder Engagement:

• Build and maintain a robust network of journalists, editors, influencers, and media contacts across relevant industries.
• Secure high-value media placements, interviews, features, and thought leadership opportunities for clients.
• Serve as a point of contact for media enquiries and manage media pitching and press release distribution.
• Develop and maintain relationships with key stakeholders, including government agencies, industry bodies, and community leaders.

Content Development:

• Write and edit high-quality press releases, op-eds, speeches, briefing notes, media statements, and talking points.
• Oversee the creation of client-facing content, including reports, newsletters, case studies, and presentations.
• Ensure all content upholds brand voice, accuracy, and strategic messaging consistency.

Client Management:

• Manage day-to-day client relationships, acting as a trusted strategic advisor.
• Lead regular client meetings, prepare status reports, and deliver quarterly performance reviews.
• Proactively identify opportunities to add value to client accounts and grow retainer scope.

Crisis Communications:

• Support the development and execution of crisis communication plans and reputation management strategies.
• Provide real-time communications counsel during sensitive situations and reputational risks.

Team Leadership & Mentorship:

• Provide guidance and mentorship to junior PR officers and account assistants
• Collaborate across creative, digital, and strategy teams to deliver integrated solutions.
• Support new business pitches, proposal development, and agency marketing activities.

Monitoring, Measurement & Reporting:

• Track and analyze media coverage, PR metrics, and campaign performance using relevant monitoring tools.
• Prepare detailed monthly and campaign-specific reports with insights and recommendations.
• Stay abreast of industry trends, competitor activities, and media landscape shifts.

Requirements:

• Bachelor's degree/ Master's degree in Marketing Communications, Public Relations, Communications, Journalism, or a related discipline — required.
• Relevant professional certifications e.g. NIPR, CIPR, PRSA will be an added advantage.
• Minimum of 3 years of progressive experience in public relations, ideally within a PR/communications agency setting.
• Proven track record of securing media coverage, managing client accounts, and executing multi-channel PR campaigns.
• Exceptional written and verbal communication skills in English.
• Strong media relations instincts with an active and verifiable media network.
• Ability to manage multiple accounts and deadlines in a fast-paced agency environment.
• Proficient in media monitoring tools e.g. Meltwater, Cision, or similar platforms.
• High emotional intelligence, strong interpersonal skills, and a collaborative mindset.
• Crisis communication experience with the ability to remain composed under pressure.