Key Responsibilities
- Develop and implement sales strategies to achieve regional targets
- Manage, supervise, and motivate a team of sales representatives
- Set clear sales targets and KPIs for the team and monitor performance
- Appoint, manage, and evaluate distributors within the territory
- Ensure effective distribution coverage and route-to-market execution
- Drive market penetration and identify new business opportunities
- Monitor stock levels across distributors and key accounts to avoid stock-outs
- Oversee in-store execution, merchandising, and promotional campaigns
- Analyze sales data and market trends to inform decision-making
- Conduct regular field visits to monitor team performance and market conditions
- Build and maintain strong relationships with key customers and partners
- Ensure timely collection of payments and manage credit within approved limits
- Prepare and present weekly/monthly sales and performance reports to management
Key Requirements
- At least Bachelor’s degree in Business Administration, Marketing, or related field
- 3–7+ years of experience in FMCG sales, with at least 2 years in a supervisory role
- Strong understanding of distributor and retail network management
- Proven track record of meeting or exceeding sales targets
- Excellent leadership and team management skills
- Strong analytical and reporting skills
- Good knowledge of the local market and territory
- Valid driver’s license and willingness to travel frequently
Key Skills & Competencies
- Leadership and team development
- Strategic thinking and execution
- Sales forecasting and planning
- Negotiation and influencing skills
- Relationship management
- Problem-solving and decision-making
- High level of accountability and result orientation
Key Performance Indicators (KPIs)
- Achievement of regional sales and revenue targets
- Territory coverage and distribution expansion
- Team performance and productivity
- Availability and visibility of products in the market
- Distributor performance and stock management
- New market penetration and customer acquisition
- Collection efficiency and credit control
- Execution of trade promotions and campaigns
Location: Accra
Salary: Attractive
