Senior Digital Marketing Executive

The Senior Digital Marketing Executive will play a strategic and hands-on role in driving the company’s digital growth, visibility, and overall market positioning.

This role is primarily focused on digital marketing leadership, with a strong requirement for creative content development that supports high-performing campaigns. The ideal candidate will be responsible for planning, executing, and optimising digital strategies that generate traffic, engagement, and conversions across multiple online channels.

You will be expected to combine data-driven marketing expertise with compelling content creation, ensuring all campaigns are both performance-oriented and creatively engaging.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, traffic, and revenue growth
• Plan, create, and manage high-quality content across social media, web, and advertising platforms
• Lead and optimize paid advertising campaigns Google Ads, Social Media Ads, etc. for maximum ROI
• Manage and grow the company’s digital presence across all platforms
• Create and oversee content calendars, campaign schedules, and publishing plans
• Analyze performance metrics and generate data-driven insights to improve campaign effectiveness
• Coordinate and develop multimedia marketing materials for promotions and campaigns
• Drive SEO and organic growth strategies to improve search visibility
• Conceptualize and execute innovative campaigns and digital activations
• Manage relationships with external vendors, partners, and digital agencies
• Prepare and present performance reports and strategic recommendations to management

Requirements, Skills & Competencies

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field
• Minimum of 4–6 years proven experience in digital marketing, preferably within advertising, media, or e-commerce
• Strong expertise in digital marketing tools and platforms, including:
  • SEO & SEM
  • Google Ads & Analytics
  • Social Media Advertising Meta, Instagram, etc.
  • Email & Mobile Marketing
• Demonstrated ability in content creation graphics, copy, and campaign storytelling
• Strong understanding of consumer behavior, digital trends, and audience targeting
• Proficiency in tools such as Adobe Photoshop, Illustrator, InDesign, and basic web technologies HTML/CSS is an added advantage
• Experience managing social media platforms and content strategies
• Strong analytical skills with the ability to interpret web metrics and campaign performance data
• Excellent communication, presentation, and organizational skills
• Ability to work under pressure, meet deadlines, and manage multiple projects effectively

What We’re Looking For

• A strategic thinker who understands digital growth beyond just posting content
• A creative storyteller who can turn ideas into engaging campaigns
• A results-driven marketer focused on visibility, engagement, and conversions
• Someone who can take ownership and drive measurable impact

Only candidates residing on the Island, Lagos, will be considered for this role.