Senior Director, Customer Development & Digital Commerce, NEF

Role Purpose 

The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results. 

Key Accountabilities 

• Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels. 
• Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans. 
• Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning. 
• Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers. 
• Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration. 
• Develop strategic, value-creating customer and enterprise digital partnerships. 
• Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams. 

Experience & Qualifications 

• 15+ years of progressive leadership experience within FMCG or consumer goods environments. 
• Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations. 
• Proven success delivering results in complex, multi-market and multi-partner systems. 
• Strong people leadership, executive influence, and change leadership capability. 

Critical Capabilities 

• General management capability with P&L accountability. 
• Strategic and systems thinking with strong execution orientation. 
• Agile and change leadership mindset. 
• Deep customer, commercial, and digital ecosystem understanding. 
• Data-driven storytelling and executive communication skills.