SEO Specialist

Key Responsibilities

• Develop and implement effective SEO strategies to improve website rankings and online visibility.
• Conduct keyword research and competitor analysis.
• Optimise website content, landing pages, metadata, and blog content.
• Monitor and analyse website performance using SEO and analytics tools.
• Perform technical SEO audits and work with developers to implement improvements.
• Track and report on organic traffic, rankings, and conversion performance.
• Assist with content planning and digital marketing initiatives.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

• Proven experience working with WordPress websites and SEO optimisation within WordPress environments.
• Experience using WordPress SEO plugins such as Yoast SEO, Rank Math, or similar.
• Proven experience as an SEO Specialist or in a similar digital marketing role.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Knowledge of website performance optimisation and SEO best practices.
• Excellent analytical and problem-solving skills.
• Strong communication and organisational abilities.
• Ability to work independently and manage multiple projects.
• Relevant qualification in Marketing, Digital Marketing, Communications, or related field will be advantageous.

• Experience with WordPress or other CMS platforms.
• Basic understanding of HTML, CSS, and website structures.
• Experience with paid digital advertising campaigns.
• Content writing and copywriting experience.