Social Media Executive

Key Responsibilities

Advertising & Marketing:

• Plan, create, and manage paid advertising campaigns across social media and digital platforms.
• Monitor ad performance, optimize campaigns, and track results for better conversions and engagement.
• Work closely with the Social Media Strategist on campaign execution and promotional activities.
• Support brand awareness initiatives and marketing campaigns.
• Collaborate with the creative team to develop engaging promotional content.

Sales & Customer Relationship Management:

• Follow up on leads, inquiries, and customer requests promptly on social media.
• Serve as the link between the sales team and prospects across social media platforms.
• Handle customer inquiries, complaints, and feedback professionally.
• Ensure high levels of customer satisfaction and engagement.
• Build and maintain strong relationships with clients and prospects.

Requirements

• Previous experience in digital marketing.
• Strong communication and interpersonal skills.
• Must understand how digital advertising platforms work, especially Meta Ads.
• Knowledge of social media marketing and campaign management.
• Ability to multitask, meet deadlines, and work independently.

Preferred Skills:

• Experience managing Meta Ads or other digital advertising platforms.
• Creative thinking and attention to detail.
• Ability to analyse marketing and sales performance data.