Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Create and manage weekly and monthly content calendars.
• Produce engaging graphics, captions, short-form videos, reels, and promotional content.
• Publish content across Instagram, Facebook, TikTok, LinkedIn, X, and other relevant platforms.
• Run and manage paid advertising campaigns across all major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and X.
• Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
• Research trends, hashtags, competitors, and audience interests to identify content opportunities.
• Maintain a consistent brand voice, visual identity, and posting schedule.
• Plan and manage social media campaigns, promotions, contests, and product or service launches.
• Collaborate with photographers, videographers, designers, influencers, and other team members.
• Monitor analytics and prepare monthly performance reports covering reach, engagement, followers, leads, and conversions.
• Recommend improvements based on audience insights and campaign results.
• Manage paid social media advertising when required.
• Protect the company’s reputation by identifying and escalating sensitive customer or brand issues.

Requirements:

• At least 2 years of social media management or digital marketing experience.
• Demonstrated experience growing and managing business social media accounts.
• Strong copywriting, communication, and storytelling skills.
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Familiarity with Meta Business Suite and social media scheduling platforms.
• Ability to create and edit high-quality short-form video content.
• Good understanding of social media analytics, algorithms, and current trends.
• Strong organizational skills and ability to meet deadlines with limited supervision.
• Basic knowledge of paid advertising, SEO, and lead generation is preferred.
• A portfolio or examples of previously managed accounts and content are required.

Key Performance Indicators:

• Consistent and timely content delivery
• Audience and follower growth
• Engagement rate and content reach
• Website traffic and qualified leads from social media
• Response time to messages and comments
• Content quality and brand consistency
• Campaign conversions and return on advertising spend