This is a strategic, hands-on role for someone who can plan, publish and track content across multiple channels, and who thrives in a fast-paced, guest-focused hospitality environment.
Core Criteria:
- Proven experience managing social media accounts and scheduling platforms across multiple channels
- Strong understanding of major social media platforms and best practices (Facebook, Instagram, X, LinkedIn, TikTok, YouTube)
- Experience with social media management and reporting tools such as AgoraPulse
- Proven track record in community engagement and content publishing
- Experience analysing performance data and reporting on KPIs
- Excellent written communication, copywriting and editing skills
- Strong organisational and planning skills
- Analytical mindset with the ability to interpret data and optimise performance
- High attention to detail and platform accuracy
- Proactive, responsive and collaborative communication style
- Ability to work effectively in a fast-paced environment
- Experience within travel, hospitality or a related sector would be advantageous
Candidate Responsibilities:
- Manage the day-to-day running of the company's social media platforms, ensuring content is published effectively and aligned to strategy
- Schedule and publish content across Facebook, Instagram, X, LinkedIn, TikTok and YouTube
- Drive community engagement through active monitoring and response management across all brand channels
- Maintain platform best practices, including tagging, hashtags, links and tracking standards
- Monitor performance and report on social media KPIs using tools such as AgoraPulse
- Identify trends and opportunities to optimise content performance
- Support lodge and touring management teams' social pages through guidance, training and content support
- Manage YouTube content and align it with the broader digital strategy
- Track and leverage user generated content, and guide social media champions across the business
- Assist with influencer engagement and paid media collaboration alongside the digital team
