Software Sales Executive

Job Purpose

• The Software Sales Executive will be responsible for identifying, developing, and converting sales opportunities for software solutions, business systems, digital platforms, and related technology products. The role requires a commercially driven individual with at least two years’ proven experience in selling software, systems, or technology-based solutions to corporate, SME, NGO, government, or institutional clients.

Key Responsibilities

Sales and Business Development

• Identify and pursue new business opportunities for software, systems, and digital solutions.
• Generate leads through prospecting, referrals, networking, digital platforms, cold calls, emails, and client visits.
• Build and manage a strong sales pipeline from lead generation to deal closure.
• Conduct client needs assessments to understand business challenges and recommend suitable software or system solutions.
• Prepare and deliver sales presentations, product demonstrations, proposals, quotations, and commercial offers.
• Negotiate pricing, contract terms, and service agreements in line with company guidelines.
• Achieve monthly, quarterly, and annual sales targets.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective clients.
• Serve as the key point of contact between clients and the technical/support teams during the sales process.
• Follow up with clients after demonstrations, proposal submissions, and implementation discussions.
• Maintain regular engagement with clients to identify upselling, cross-selling, and renewal opportunities.
• Ensure high levels of customer satisfaction and professionalism in all client interactions.

Product Knowledge and Market Intelligence

• Develop a strong understanding of the company’s software, systems, and technology solutions.
• Keep updated on industry trends, competitor products, pricing models, and emerging technology needs.
• Translate technical product features into clear business benefits for clients.
• Provide market feedback to management on client needs, competitor activity, and potential product improvements.

Proposal Development and Reporting

• Prepare accurate proposals, quotations, tender responses, and sales documentation.
• Maintain updated records of leads, prospects, client engagements, proposals, and closed deals.
• Submit weekly and monthly sales reports, including pipeline status, conversion rates, and sales forecasts.
• Use CRM or sales tracking tools to manage activities and monitor performance.

Coordination with Technical Teams

• Work closely with technical, implementation, and support teams to ensure client requirements are clearly understood.
• Coordinate product demonstrations, proof-of-concept sessions, and client onboarding activities.
• Support the handover of closed deals to implementation or customer success teams.
• Follow up on implementation progress to ensure client expectations are met.

Requirements

Minimum Qualifications

• Diploma or Bachelor’s degree in Business, Sales, Marketing, ICT, Information Systems, Computer Science, or a related field.
• At least two years’ proven experience in sales of software, systems, SaaS products, ERP solutions, CRM systems, HR systems, accounting systems, cybersecurity solutions, or other technology-based solutions.
• Demonstrated ability to meet or exceed sales targets.
• Experience selling to corporate, SME, NGO, government, or institutional clients will be an added advantage.

Required Skills and Competencies

• Strong sales, negotiation, and closing skills.
• Good understanding of software, systems, and digital solutions.
• Ability to explain technical solutions in a simple and business-oriented manner.
• Excellent communication, presentation, and interpersonal skills.
• Strong client relationship management skills.
• Good proposal writing and quotation preparation skills.
• Ability to conduct product demonstrations or coordinate demos with technical teams.
• Strong prospecting, lead generation, and pipeline management skills.
• Self-driven, target-oriented, and able to work with minimal supervision.
• Good reporting, planning, and organizational skills.
• Proficiency in Microsoft Office, CRM tools, and digital communication platforms.

Personal Attributes

• Confident and persuasive communicator.
• Commercially minded and results-oriented.
• Professional, ethical, and client-focused.
• Quick learner with interest in technology and digital solutions.
• Resilient and persistent in pursuing sales opportunities.
• Able to work well with both commercial and technical teams.