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Tactical Marketing Planner

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Job Details

This role is ideal for a strategic thinker with strong commercial acumen and a passion for driving impactful marketing initiatives.

Key Responsibilities:

  • Develop and execute tactical marketing plans for products, services, or specialty areas
  • Manage and implement brand strategies in line with established guidelines
  • Analyse and report on brand performance and marketing effectiveness
  • Conduct market research to identify trends, opportunities, and areas for improvement
  • Support product development initiatives by analysing customer needs and market requirements
  • Collaborate with dealers to develop annual tactical plans
  • Manage and allocate marketing budgets aligned with business priorities
  • Coordinate events, campaigns, content creation, and go-to-market activities
  • Engage with stakeholders and customers to strengthen relationships and maximise value
  • Identify opportunities to enhance customer experience and drive additional business
Minimum Requirements:
  • 4–7 years’ experience in a similar role
  • At least 3 years’ relevant industry experience (Manufacturing/ Mining/ Construction or similar)
  • Bachelor’s degree in Marketing, Business Administration, Sales, or a related field
  • Strong problem-solving and decision-making abilities
  • Proven ability to plan, prioritise, and deliver results under pressure
  • Excellent communication skills with the ability to engage diverse audiences
  • Strong organisational awareness and continuous improvement mindset
  • Market analysis, target audience identification, dealer/channel alignment, budget allocation, campaign rollout, and performance tracking (ROI, KPIs).
Advantageous
  • Experience in sales, customer, or dealer relationship management
  • Background in marketing or sales environments
  • Strong commercial understanding of customer and market dynamics
  • Ability to develop and implement strategic action plans
  • Experience in business analysis and solution development
  • Adaptability and ability to drive change within a business environment
Apply now!

For more exciting Finance vacancies, please visit: https://www.networkrecruitmentinternational.com/

I also specialise in recruiting in the following:
- Group Finance
- Consolidations
- Asset Management

If you haven’t heard back in two weeks, please consider your application unsuccessful. Your profile will be kept on our database for future opportunities.
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