Area Manager

Job Requirements:

Must-haves

Nice-to-haves

• Experience in marketing, preferably in the beauty or luxury goods industry.

• Proven ability to achieve sales targets.

• Experience in stock management.

• Proficient in Microsoft Excel and PowerPoint.

• Strong organizational and time-management skills.

• Excellent written and verbal communication skills.

Key Responsibilities

Sales

• Collaborate with the GM and Brand Managers to formulate activities to undertake that are aligned to Ella Afrique’s sales strategies.

• Monitor sales performance and provide guidance to Retail Coordinators.

• Analyse sales reports and market trends.

• Consult and advise on following up on orders with key retail partners.

• Provide recommendations to improve sales operations.

Client Relationships

• Build and maintain relationships.

• Support the development of contracts with retailers.

• Address escalated customer complaints.

• Ensure that Retail Coordinators are equipped to handle customer queries and issues effectively.

• Oversee activities to ensure the brand's presence and visibility.

Business Development:

• Identify business opportunities with new retailers.

• Assist the GM and Brand Managers to develop and execute business development plans.

• Advise and consult during brand meetings.

Point of Sale Tasks

• Responsible for preparing and executing new door opening decks.

• Oversee POS excellence, ensuring merchandising, product positioning, and stock availability.

Retail Execution:

• Assist in the implementation of sales initiatives and promotional campaigns in retail stores.

• Assist in implementing consistent brand presentation.

Review Meetings and Trainings

• Assist in planning and arranging the internal monthly review meetings.

• Take minutes during meetings and prepare meeting reports for the Commercial Manager.

• Attend relevant Brand meetings and trainings, providing feedback on potential action and implementation items.

Reporting

• Closely collaborate with the GM Angola and prepare reports.

• Provide insights and recommendations to the GM based on data analysis and market observations.

• Prepare cash-on-hand, pricing and competitor analysis reports.

• Provide ‘live’ feedback on all animations and events in-country, making sure the correct photographs and videos are taken to document the activities.

• Regularly update the GM and respective Brand Managers on sales performance, market trends and business development activities.

• Prepare and manage cash-on-hand reports.

Team Leadership & Development

• Mentor and develop the Retail Coordinators providing training and support as needed.

• Collaborate with the GM to set clear objectives and KPIs for the team and monitor their performance.

• Foster a positive and productive team environment.

Administrative Tasks

• Responsible for accurate minute-taking during brand and internal meetings.

• Provide support to internal and brand review meetings.

• Prepare detailed reports on market performance, stock levels, sales targets, and overall business health.

• Responsible for arranging local travel and itinerary bookings.

Stock and Order Management

• Gather information as agreed on Ella Afrique’s stock/inventory levels for your area.

• Follow up regularly on all orders, confirming with retailers when stock has arrived and if there are discrepancies.

The Area Manager will play a critical role in driving growth, ensuring optimal stock levels, and executing retail expansion strategies across two key markets.

Technical Requirements:

Skills:

• Strong organizational and time-management skills.

• Excellent written and verbal communication skills.

• Proficient in Microsoft Office Suite.

• Analytical and data-driven decision-making skills.

Key Competencies:

• Knowledge of sales strategies, marketing campaigns and promotional activities tailored to the beauty industry.

• Proficiency in analysing sales data, understanding market trends.

• Ability to manage stocks.

• Familiarity with Accounting, CRM systems, Microsoft Office Suite (especially Excel), POS and retail management software.

• Strong understanding of Private Financing Initiatives.

• Strong understanding of key account management, stock management, and sales data analysis.