Digital Sales Lead– Commercial

Bayport Financial Services Botswana is looking for an analytical and commercially driven professional to join our Commercial team. If you are passionate about using data to improve sales performance, customer experience, and digital adoption, we invite you to apply.

Role Purpose:
The Digital Sales Lead – Commercial is responsible for analysing sales, customer, portfolio, and digital channel performance to provide actionable insights that support commercial strategy, customer growth, digital adoption, and business performance.

Job Summary
Type: full-time
Location: Gaborone
Category: Business Analytics

Key Responsibilities

• Analyse sales, customer, portfolio, and digital channel performance to identify trends and growth opportunities;
• Provide commercial insights to improve customer acquisition, retention, profitability, and sales effectiveness;
• Monitor campaign performance and competitor activity to support strategic decision-making;
• Develop dashboards, reports, and performance insights for management;
• Partner with cross-functional teams to enhance commercial performance and the digital customer journey.

Requirements

Bachelor’s Degree in Business Analytics, Data Analytics, Statistics, Mathematics, Economics, Finance, Accounting, Actuarial Science, Information Systems, Computer Science, or a related field. A postgraduate qualification is an added advantage.

• Minimum of 5 years’ experience in financial services or a similar commercial environment;
• Experience in business analytics, sales analytics, customer or portfolio analysis, and reporting;
• Proficiency in dashboards and data analysis tools.

Business and data analytics;
Power BI, Advanced Excel, SQL, and data visualisation;
Strategic thinking and commercial acumen;
Customer insights and sales performance analysis;
Stakeholder management and collaboration;
Problem-solving, communication, integrity, and attention to detail.

How to Apply
Apply by email: Apply Now