Responsibilities:
Growth Strategy & Execution:
- Define and execute Kenkeputa’s global growth strategy
- Own acquisition, activation, retention, monetization, and expansion
- Balance short-term traction with long-term platform growth
- Build a repeatable growth playbook that works across products and regions
Marketing (Brand + Performance):
Own the Kenkeputa master brand and all product brands including:
- Performance marketing
- Content & social
- Influencer & community growth
- Product marketing & positioning
- Ensure consistent storytelling across Africa and North America.
Partnerships & Business Development:
Drive strategic partnerships:
- Vendors, merchants, creators, enterprise partners
- Payment, logistics, distribution, and ecosystem partners
- Design win-win partnership models that unlock distribution and revenue.
- Support enterprise and platform-level deals where needed.
Sales & Revenue Growth:
- Own growth-driven sales strategy (B2C, B2B, and marketplace-led)
- Work with Operations to ensure strong conversion and fulfillment
- Help define pricing, promotions, and monetization experiments
AI Trade OS Migration & Launch:
- Manage user migration from existing products
- Define incentives, messaging, and rollout sequencing
- Ensure minimal churn and maximum excitement during transition
Leadership & Cross-Functional Execution:
- Work daily with Engineering and Operations leadership
- Translate growth insights into product and technical priorities
- Build and manage a lean, high-output growth team over time
- Operate with strong metrics, dashboards, and accountability
Requirements:
- 2+ years of experience in growth, marketing, partnerships, or revenue leadership
- Proven experience growing consumer or marketplace products
- Strong understanding of African markets, especially Nigeria
- Data-driven decision-making with strong execution bias
- Ability to operate at both strategy and hands-on execution levels
- Excellent communication, ownership, and leadership skills
- Prior experience at leading African tech startups (e.g., large marketplaces, fintechs, developer platforms, or payments companies) is an added advantage
- Experience launching or scaling multi-product platforms is an added advantage
- Exposure to cross-border growth (Africa ↔ North America) is an added advantage
- Experience working with AI-driven or platform products is an added advantage
