Marketing Analyst

Key Responsibilities:

•        Analyze market research, retail tracking, and point-of-sale data to identify trends, opportunities, and risks

•        Monitor brand, category, competitor, and market performance through data-driven insights

•        Develop dashboards, reports, and presentations to support business decision-making

•        Translate complex data into actionable recommendations for Marketing and Management teams

•        Track market share, distribution, pricing, promotional effectiveness, and category growth

•        Consolidate consumer, market, and internal business data to provide a holistic view of performance

•        Support brand planning, business reviews, strategic projects, and principal meetings with relevant analysis

•        Identify growth opportunities and key factors driving brand and category performance

•        Maintain and improve marketing databases, reporting tools, and data quality processes

•        Collaborate with Marketing, Sales, Trade Marketing, Finance, Supply Chain, research agencies, and data providers

Job Requirements:

•        Degree in Statistics, Economics, Business Analytics, Data Analytics, Marketing or any other related field

•        At least 3 years’ experience in marketing analytics, retail analytics, consumer insights, market research analysis or a related role

•        Prior exposure to FMCG sector

•        Strong analytical and problem-solving skills with the ability to transform data into actionable business insights

•        Advanced proficiency in Microsoft Excel and PowerPoint

•        Experience with Power BI or other data visualization tools

•        Excellent communication skills in both English and French

•        Detail-oriented, curious, proactive, and commercially minded

•        Holder of a valid driving license and willing to travel to BrandActiv markets when required