Sales Representatives

• Develop and implement sales strategies to achieve regional targets
• Manage, supervise, and motivate a team of sales representatives
• Set clear sales targets and KPIs for the team and monitor performance
• Appoint, manage, and evaluate distributors within the territory
• Ensure effective distribution coverage and route-to-market execution
• Drive market penetration and identify new business opportunities
• Monitor stock levels across distributors and key accounts to avoid stock-outs
• Oversee in-store execution, merchandising, and promotional campaigns
• Analyze sales data and market trends to inform decision-making
• Conduct regular field visits to monitor team performance and market conditions
• Build and maintain strong relationships with key customers and partners
• Ensure timely collection of payments and manage credit within approved limits
• Prepare and present weekly/monthly sales and performance reports to management

• At least Bachelor’s degree in Business Administration, Marketing, or related field
• 3–7+ years of experience in FMCG sales, with at least 2 years in a supervisory role
• Strong understanding of distributor and retail network management
• Proven track record of meeting or exceeding sales targets
• Excellent leadership and team management skills
• Strong analytical and reporting skills
• Good knowledge of the local market and territory
• Valid driver’s license and willingness to travel frequently

• Leadership and team development
• Strategic thinking and execution
• Sales forecasting and planning
• Negotiation and influencing skills
• Relationship management
• Problem-solving and decision-making
• High level of accountability and result orientation

• Achievement of regional sales and revenue targets
• Territory coverage and distribution expansion
• Team performance and productivity
• Availability and visibility of products in the market
• Distributor performance and stock management
• New market penetration and customer acquisition
• Collection efficiency and credit control
• Execution of trade promotions and campaigns

Location: Accra

Salary: Attractive