Sales Supervisor- (FMCG)

Minimum Requirements:

• Grade 12 / Matric (Essential)
• Diploma/Degree in Sales, Marketing, or Business Management (Advantageous)
• 1-3 years’ experience in FMCG sales
• Proven experience in bread or perishable goods sales (highly preferred)
• At least 2-3 years in a supervisory or team leader role
• Strong leadership and people management skills
• Analytical and problem-solving skills
• Ability to work under pressure and meet tight deadlines
• Strong knowledge of stock control and merchandising principles

Key Responsibilities:

• Achieve and exceed daily, weekly, and monthly sales targets
• Monitor team performance and implement corrective action where required
• Analyse sales data and identify opportunities for growth
• Supervise, coach, and develop a team of sales representatives and drivers
• Conduct regular performance reviews and on-the-job training
• Ensure discipline and adherence to company policies
• Oversee daily route planning and delivery schedules
• Ensure optimal product availability and on-time deliveries
• Monitor returns, damages, and expired stock (critical in bread/perishables)
• Build and maintain strong relationships with key clients and retailers
• Resolve customer complaints efficiently
• Identify new business opportunities and expand customer base
• Ensure proper stock rotation (FIFO) to minimize waste
• Monitor shelf space, product visibility, and merchandising standards
• Coordinate with warehouse and production teams
• Prepare sales reports and forecasts
• Track KPIs such as volume, revenue, strike rate, and returns
• Maintain accurate records of sales activities

1. Follow the link to our jobseeker’s page - https://measuredability.com/jobs/
2. Search for the job title.
3. Click Apply to submit your CV.