Tik Tok Live Sales Manager

Core Objective

Through TikTok livestreaming, short video content, and social media marketing, the TikTok Live Sales Manager will:

• Generate end-user sales leads
• Increase livestream sales conversion
• Drive WhatsApp inquiries and sales
• Generate distributor and agent leads
• Build a strong online customer traffic pool
• Achieve continuous direct online sales growth

Key Responsibilities

TikTok Livestream Sales

• Plan and manage TikTok livestream sales activities
• Promote products including:
  • Portable Power Stations
  • Hybrid Inverters
  • Solar ESS Systems
  • Solar Products
• Use livestreams to achieve:
  • Product sales
  • Customer inquiries
  • WhatsApp traffic generation
  • Customer lead collection
  • Private traffic conversion

End-User Lead Generation

Generate customer leads through:

• TikTok livestreams
• Short video content
• Facebook Ads
• TikTok Ads
• Product demonstrations
• Limited-time promotional campaigns

Target customer groups include:

• Residential users
• Small business owners
• Retail shops
• Small offices
• Remote workers

Online Direct Sales Conversion

Drive online direct sales through:

• TikTok Shop
• WhatsApp sales conversion
• Private customer operations
• Livestream promotions
• Installment payment campaigns
• Community group-buying programs

Livestream Operations Management

• Develop livestream scripts and sales strategies
• Organize livestream product demonstrations and promotional events
• Manage livestream operation teams, including:
  • Hosts
  • Moderators
  • Assistant Hosts
  • Content Operators
• Analyze livestream performance data and continuously optimize operations
• Research TikTok trends and competitor livestream strategies

Distributor & Agent Development

Generate business opportunities through livestreams and social media by:

• Acquiring distributor leads
• Recruiting community agents
• Developing installer and engineer partnerships
• Expanding distribution networks

Requirements

• Minimum of 2 years' experience in TikTok livestreaming, e-commerce livestream sales, or social media sales
• Strong understanding of TikTok Live operational models
• Experience in mobile phones, home appliances, electronics, solar, renewable energy, or energy storage industries is preferred
• Strong sales mindset with a results-driven attitude
• Excellent communication, presentation, and persuasion skills
• Familiarity with TikTok Shop and online sales processes
• Comfortable appearing on camera and engaging with online audiences
• Ability to manage livestream teams and coordinate sales campaigns
• Familiar with WhatsApp customer conversion and lead nurturing processes
• Strong execution, reporting, and data analysis skills

Preferred Qualifications

• Proven record of achieving livestream sales targets
• Experience in renewable energy, inverter, solar, or energy storage industries
• Experience running Facebook and TikTok advertising campaigns
• Distributor, dealer, or channel development experience
• Experience managing private traffic/customer communities
• Strong personal social media presence or influence is an advantage

Key Performance Indicators KPIs

Sales KPIs

• Monthly livestream GMV
• Monthly direct sales revenue
• TikTok Shop sales performance
• WhatsApp sales revenue
• Number of installment-payment customers

Lead Generation KPIs

• Number of end-user leads generated monthly
• Number of qualified WhatsApp inquiries
• Distributor leads generated
• Community agent leads generated
• New customer acquisition growth

Conversion KPIs

• Livestream conversion rate
• Advertising ROI
• Customer response rate
• Customer closing rate
• Private traffic conversion rate

Traffic & Engagement KPIs

• Average livestream viewers
• Likes, comments, and shares engagement rate
• Follower growth
• Video views and reach

Compensation & Benefits

• Basic Salary: ₦250,000 – ₦300,000 per month excluding commissions
• High sales commissions
• Livestream performance bonuses
• Advertising traffic and marketing support
• Team performance incentives
• Ongoing product and sales training
• Career growth and advancement opportunities
• Performance-based salary reviews and promotions